Creating Video Content Strategies Focused on Trust and Experience

• 06.24.2021 302 Liked Like

Video content is one of the most effective methods that brands prefer to strengthen their communication with their customers. It allows the customer to increase their interest and trust in the brand. Considering the effective power of video in social media channels, the effect it creates is more understandable.

There are some points that need to be considered to evaluate the effective power of the video well and to achieve the determined goals. First of all, the brand must determine its needs correctly. It should have information about many elements such as the subject, message, target audience, and the channel where the content will be published.

Why Is It Important to Determined Video Needs?

Most brands, institutions, or organizations have problems with the type of video content they will prefer while planning their strategy. It may be difficult to find answers to many questions such as "Which content serves which subject, which content will best express the subject, which content will be more effective?"



Determining the video needs correctly is a very important issue for brands to achieve successful results. It is known that brands that receive support in this regard generally achieve successful results. Before creating the content, it is necessary to make plans and create video content in line with these plans. Content that is not prepared by the needs can lead to results that will negatively affect the value and awareness of the brand. To prevent such situations that can seriously damage the brand image, each content must be specially planned, and all stages must be managed by professional people. For this reason, getting video agency services will enable brands to find answers to their questions and create the right strategies.

Increase Customer Satisfaction and Confidence by Effective Content!

The brand perception is related to the trust of the customer. Creating positive thoughts in the minds of the target audience enables the brand to strengthen the bonds established with the customer. Videos are the most effective content that can strengthen the trust and satisfaction-oriented relationship between the brand and the customer.

Testimonial videos are very effective content in increasing trust in the brand. It allows the customers to tell the satisfaction of the product or service of the brands. The experiences that the target audience hears from a user like themselves are always more effective in persuading. It accelerates the purchasing decision of the potential customer and enables the brand to achieve its sales targets in a short time.



“How-to” videos are one of the most accurate contents that can be prepared to increase customer satisfaction. It provides an easy way to explain the use of services such as the website and application of the brand preferred by the customer. It allows explaining to the target audience how to use the service by using visual and auditory directions. "How to become a member", "How to order?" etc. these contents, which can be prepared under many titles, shorten the customer's usage and processing time in service areas such as website or application. It allows the user to make transactions easily and the customer to have a pleasant time. These contents prepared by the brand for users allow the customer to feel valued and increase their interest in the brand.

VR tour videos are one of the most preferred content by sectors such as tourism and real estate. It allows visiting areas such as apartments, hotels, and shops under construction with a virtual experience. Easily scalable to websites, video platforms, and applications, VR tour videos accelerate the consumer's purchase decision, enabling the brand to achieve its marketing goals in a short time.

Speed Your Training and Human Resources Processes!

Employee compliance processes are one of the most critical elements for companies. Orientation and training must be realized quickly for the in-house business to proceed smoothly and for business processes to continue without interruption. Video content is one of the most effective ways to accelerate these processes. It allows the person to understand the subject in a short time through virtual experiences and narration or directions.

VR orientation videos enable employees to adapt to work in a short time through virtual experiences. It allows the employees to learn the internal processes and ways of doing business easily and in a short time. It gives the opportunity to save labor and time by eliminating time-consuming processes such as place trips required in orientation processes.



VR training videos are very effective content for employees to learn their business processes. It enables the employee to effectively complete the required in-house competencies and learn all the business processes he is responsible for through virtual experience.

Remove the Participant Limit with Effective Solutions!

Events are areas where brands can positively shape their image in the industry. These organizations, which are one of the best opportunities to increase brand value and awareness, are now possible to share with more people. The opportunities provided by technology and digitalization created virtual environments and removed the boundaries of physical spaces.

Virtual events are the most effective method that brands, institutions, or organizations can choose when they have problems in realizing their organizations. It gives the opportunity to realize the event with virtual solutions in cases where there is insufficient capacity, lack of suitable space, or epidemic diseases such as Covid-19. It allows for the participants to come together at the appointed time from wherever they want. It allows realizing events at a certain date, such as training, meetings, seminars, conferences, on time. It eliminates the processes that would take the time of such as business travel. It gives the opportunity to increase the number of participants by removing the limitations created by physical spaces.



Live stream videos enable sharing common feelings with the target audience at the same time. It increases the customer's sense of belonging to the brand by enabling the audience to be involved in the event simultaneously. The number of viewers of the event, which is held in a physical area, is certain, but live streams give the opportunity to reach both the target audience and potential viewers. It transmits all the moments that the brand wants to share with the target audience by live streaming. Recording the broadcast and turning it into a video also helps to keep the effect of the moment for a long time.

The Effective Way to Create Successful Strategies

Creating the right strategies is very effective for brands to achieve successful results. The requirements of the age and the developing technology offer opportunities to create effective strategies. Interactive videos, one of these opportunities, enable brands to achieve reportable results. It provides to receive numerical data in which consumer preferences and requests can be determined.

Interactive videos are content that has different scenarios that are shaped according to the preferences and wishes of the viewer. The options appear at regular intervals allows having an idea about the preferences of the viewer. It provides reportable results. It allows brands to learn the demands of the target audience and to produce customer-oriented works.



Professional Support Brings Success!

Video is content that is easy to consume but the production process is gradual and needed patient. It takes its final form by going through many stages such as pre-production, production, and post-production. Getting professional video agency service at all stages of the video ensures a successful process. Reaching the target audience by video, the most effective tool of the age is very important to stand out among competing brands.

Volans Video Agency, which produces for many well-known global and local brands, provides professional service at all stages of video from consultancy to production. If you want to reach your target audience in the most effective way, get successful results in a short time and produce quality video content, you can contact Volans.