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Technological Developments from Famous Companies
In this article, we have compiled the innovations and updates in technology from renowned companies such as AI-powered solution from NBCU, a new search feature from Google, and Alexa Plus technology from Amazon.
AI-Powered Solution from NBCU
NBCUniversal has announced an artificial intelligence-supported media planning and activation solution called "One Platform Total Audience." This new solution allows brands to create a single media plan for specific target audience segments using machine learning and predictive analytics.
The One Platform Total Audience solution aims to transparently reach consumers by leveraging NBCU's first-party data and advertisers' datasets.
The technology, introduced in the first quarter of 2024 for the technology, automotive, and retail categories, plans to expand access in the second quarter of the year.
New Search Feature from Google
Google has introduced a new search feature called "Circle to Search." With this feature, users can instantly access Google search results by circling an object on their phone screen.
Similar to Google Lens, Circle to Search can be used directly without opening the Google app.
This feature, enhancing visual searches, is expected to be available on Android and iOS devices in the United States shortly.
Amazon Alexa Plus Technology
Amazon is planning to enhance the popular voice assistant Alexa by incorporating artificial intelligence.
The service named "Alexa Plus," expected to offer a personalized experience, is still in the testing stages.
Alexa Plus, anticipated to be a paid service, is expected to be released in the middle of the year.