Why Should We Use 360 Degree Video in Marketing Processes?

• 12.10.2021 295 Liked Like

360-degree video shooting has become one of the video shooting techniques that we hear frequently. 360-degree videos that brands can choose for in-house project processes are used also in marketing processes. This video content helps brands, institutions or organizations gain prestige. For this reason, brands that have a place in their own industry and want to make a name for themselves prefer 360-degree video shoots.

There may be questions in the minds of brands regarding this content, which is frequently preferred in marketing processes. In this blog post, we will answer the questions “What is 360-degree shooting, how to shoot 360-degrees, what are the types of 360-degree videos, what is a virtual tour, what is a 3D laser virtual tour?”.

What is the 360 Degree Video?

360-degree shooting is the process of shooting an area from all angles using special cameras. It is very important to get support from expert video agencies for this video shooting technique, which requires an experienced team and professional equipment. The 360-degree video is defined as editing these shots and turning them into video content. It is very important that these contents, which are generally used in marketing processes, are quality as technically. In these contents, which are prepared to facilitate the customer experience and accelerate the sales targets, any situation that will negatively affect consumer satisfaction can damage the brand value at the same rate.

How to Shoot 360 Degree Video?

It is made by professional video agencies in the field of 360-degree video shooting. The brands must be careful during both the preparation and production phases of this process. Because this process requires special equipment such as a 360-degree video camera. It is important that the brand and the video agency progress in cooperation at all stages. Especially before starting the shooting process, a discovery tour should be carried out with authorized persons from the video agency. The video agency should determine the equipment that may be required on the shooting day, learn the details of the shooting area in the best way and how many days the 360-degree shooting will take in accordance with the size of the area. Although the mentioned elements seem to concern only the video agency, they are also very important elements for the brand.



Every situation that is taken into consideration before proceeding to the production and exploration process provides great advantages to the brand in terms of both the quality of the work produced and the budget. It allows the brand to see the cost before starting the 360-degree video shooting process. With the budget optimization support to be obtained from the video agency, it is possible to produce quality content at affordable costs. In this way, quality video content can be produced at an affordable cost.

In Which Sectors Can 360 Degree Video Be Used?

Each brand has marketing processes that it carries out effectively within its sector. However, the content methods used in sector-based marketing processes may vary. While the brands serving in producing industrial type machines prefer 3D content, brands operating in the tourism sector may prefer promotion videos or 360-degree videos. It is necessary to make the right choice which has a great impact on consumer expectations as well as brand requests. Therefore, brands can take support about media planning from the video agencies.



360-degree video shooting method can be preferred in sectors such as real estate, culture-arts, and tourism. 360-degree shots can be taken in apartments, offices, hotels, hospitals, museums, ancient cities, congress centers and all areas that brands want to introduce in detail. These contents, which help the target audience to have an idea before making a purchase, accelerate the decision-making process. It helps the brand's marketing strategies to be realized in a short time. In addition, 360-degree shots can be taken in organizations with a high number of participants, such as concerts, seminars, events.

What is the 360 ​​Degree Video Types?

360-degree shooting, an innovative solution, has expanded its sphere of influence with technological developments and updates. Technologies that will take the customer experience to a different dimension were added to 360-degree shots, resulting in the production of video types that can be evaluated in different sectors.

VR Tour Videos

VR tour videos allow 360-degree tour videos to be experienced using virtual reality glasses. Although the consumer is not physically present in an area, thanks to the virtual reality glasses, it allows them to feel as if they are navigating the area. VR tour videos, which are frequently preferred in the real estate sector, offer advantages for both the customer and the brand. It allows the customer to experience the houses they like with a virtual tour from the consultancy office instead of going to those areas to see the apartments in different locations. In terms of the brand, it provides to show and experience more flats to more customers during the day, thus providing the opportunity to gain great momentum in sales targets.

3D Laser Virtual Tour Videos

3D laser virtual tour videos are one of the videos content types that we will hear frequently in the future. This video content allows the experience to be taken to a new dimension by adding interactive add-ons and 3D elements to the 360-degree virtual tour technology. Although it is thought to be beneficial only in terms of customer experience in the first impression, it also provides the opportunity for companies serving in the engineering and architecture sectors to carry out the project periods effectively. Interactive plug-ins that can be added to 3D laser virtual tour videos provide the opportunity to add notes to the project and to place information boxes, thus speeding up the revision processes and thus enabling the projects to be carried out effectively.



The 3D laser virtual tour videos that professional video agencies shoot with special cameras and turn into videos have also added a new dimension to the customer experience. It is allowed to experience areas such as apartments, hotels, workplaces that are not possible to visit or whose construction processes have not been completed yet, with 360-degree shooting and 3D (3d) models, as close to reality. This experience, which saves time for customers in the decision-making process, also provides the opportunity to take more confident steps in the purchase decision. This situation, which accelerates the marketing processes of the brand, provides two-sided satisfaction.

Take the Customer Experience to a Different Dimension

To increase customer satisfaction, brands can offer different technological solutions to the target audience or produce marketing content on a product-specific or periodic basis. 360-degree videos are a technological solution that not only improves the experience but also serve as marketing content. 360-degree videos, which are rare contents that can contain these two functions together, can be defined as a real video solution. This video solution helps to detailed telling in many different sectors for hotel promotion, company presentation, museum presentation or real estate promotion.

360-degree videos are adapted in an integrated manner with new generation technologies, bringing a new breath to the customer experience and the benefits it provides to the sectors are increasing day by day. This situation, which is reflected as an increase in the sense of awareness and trust on the customer side, also allows brands to stand out in the sector. Providing the most realistic experience to the target audience with 360-degree video, VR tour videos or 3D laser virtual tour videos allows to increase satisfaction and strengthen the emotional bonds between the brand and the customer.



Get Professional Support for Your 360 Degree Video Shooting

360-degree videos, VR tour videos or 3D laser virtual tour videos are video content that requires professional support in terms of both equipment and experience, from the preparation stage to the shooting processes. When considering customer satisfaction and therefore its impact on sales targets, brands should prioritize quality while preparing these contents. For this reason, it is important to get support from experienced people at every stage of the construction process.

Volans Video Agency provides professional services to many global and local well-known brands for all stages of video in consultancy, creativity, production, post-production. You can contact Volans to get consultancy for your annual or quarterly video strategies, to produce quality content and to achieve successful results.