Video Updates on Social Media Channels

• 09.30.2022 443 Liked Like

Instagram Coming With "Repost"



Instagram has announced that the resharing feature, which can be used in Stories, will also be available for Posts in the coming days.

The Repost feature, which is currently in testing, will be available to certain users in the near future.

Thanks to this feature, users will be able to make their posts more visible without the need for a third application for the Repost process.


Revenue Model for Shorts Videos from YouTube



Neal Mohan, YouTube's product manager, stated that a revenue model is planned for Shorts videos, which do not yet have a revenue share, early next year.

YouTube will pool revenue from Shorts on a monthly basis to pay creators and help them cover their music licensing costs.

With this incentive, YouTube plans to keep content producers in its ecosystem without the need for different video channels.


Musical Branding Era on TikTok



Almost all TikTok videos have music, and even more, videos made on music alone. Brands, who are aware of this situation and want to take their place on new video platforms, are now starting to create their jingles for TikTok, which we usually come across in TV commercials.

Big brands like McDonald's, Pizza Hut and Trident team up with successful musicians to create original songs that will go viral on TikTok.

With this step, brands aim to reach a younger and wider audience in a short time by adopting the virality of music on TikTok.

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