Video Updates At Famous Platforms And Production Companies

Video Updates At Famous Platforms And Production Companies

  • 01.20.2023 350 Liked
Here is our article about the steps taken and new video updates by video platforms, video technologies and production companies regarding video.

Disney+ Video Ad Option


Disney+ has launched its ad-supported subscription package with over 100 advertisers.

Many brands such as Omnicom, Starbucks, P&G, Dentsu and WPP will advertise on the platform, which started the advertising subscription option in early December.

In addition to the advertising subscription, which it calls Disney+ Basic, the brand plans to offer several different subscription options to users in the future.

The ad subscription popularity, including the Disney+ platform right after Netflix, offers new areas for advertisers to reach their target audiences.


Live Stream Option from Tumblr


The Tumblr platform, which has a large user base, turns to video content.

On the platform, which is one of the most popular channels of a period, users can broadcast live using the Livebox infrastructure.

With its new feature, "Tip", users can leave tips to show their love or financial support to broadcasters and earn income from live broadcasts.

The service, which is currently active in the USA, is planned to be made available in different countries in the future.


Video Attack from Famous Production Companies


Media rating consortium OpenAP and Video Advertising Bureau; Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. He formed the Joint Industry Committee (JIC) to create cross-platform measurement solutions with Discovery.

Established to strengthen the video ad ecosystem, the committee wants to take a larger role in establishing cross-platform measurement standards.

Focusing on video content platforms instead of TV, the organization plans to collaborate with advertising agencies and commercial organizations as well as premium platforms.

JIC will announce its measurement certification standards on March 1 and will share planning at an event on April 25 with the goal of implementing solutions before 2024.


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