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Here is our article where we bring together news about the world of video and advertising from different brands and platforms such as Mercedes, TikTok, and Instagram.
Creativity Program by TikTok
TikTok announced its feature called the “Creativity Program” to support content producers.
With the creativity program, TikTok users will be able to gain more visibility and gain more followers.
The program, which includes mentoring, special invitations to events and different opportunities, is currently available to selected content producers over the age of 18.
The program, which is designed for users to earn high incomes and access more opportunities, is expected to be opened to all content producers in the coming period.
Instagram Ends Live Shopping
Instagram announced that creators and brands will no longer be able to tag products during a live broadcast from March 16.
The platform announced that it will continue its investments in the shopping experience, which it has stopped for live broadcasts, in the "Posts, Stories and Reels" sections.
In this period when Meta makes moves about shopping, businesses will be able to continue to create and operate stores on Instagram.
By Mercedes New Screen for Marketing
Mercedes-Benz is introducing a new screen for advertisers to reach consumers by bringing stronger integrations and different experiences to in-car systems through Google Maps, TikTok and other third-party apps.
The company carries TikTok to the touchscreens of its E-Series sedans so that both drivers and passengers can browse their respective feeds.
The company also plans to offer a branded navigation experience that combines in-car data with Google Maps technology and announced that it has established a long-term strategic partnership with Google for this.
Creating a new compatibility layer that allows direct application installation for E-Series vehicles, the company aims not only for application interactions but also for future applications to be added to in-car displays in a shorter time.