Significant Effects of Video Technologies on Different Platforms

• 12.30.2022 660 Liked Like

AR Shopping Experience from Amazon Fashion

Amazon Fashion takes the buying experience to a new level using Snapchat's augmented reality Shopping Lenses.

Glasses from Ray-Ban, Maui Jims, Oakley's, Persol and many other brands will be included in Shopping Lenses for Snapchat users to try virtually.

Snapchat users will be able to purchase their glasses on the platform, as well as share their own experience videos.

This activation, which is the first AR experience realized with the cooperation of Amazon and Snap, shows that different companies will turn to channels with vertical content in the near future.

TikTok Launches into the E-Commerce Market

TikTok has quietly entered the e-commerce market this week, where it will compete with giants like Amazon in the upcoming shopping season with its new "Shop" feature.

Thanks to the "TikTok Shop" feature, which the brand has officially started to test in the USA, users will now be able to shop directly through the application.

For the field with products in electronics, clothing, food and many different categories, TikTok invites many businesses in the USA to join this initiative.

"We've seen the positive impact of TikTok Shop, and we're excited to continue testing this new commerce opportunity to support businesses of all sizes," said a TikTok spokesperson for the feature, which is in testing.

In Google Maps AR Experience

With its Live View feature, Google makes Maps more immersive and offers users an AR experience.

With Live View, any users will be able to see ATMs, cafes and many different points around, using the camera via Google Maps.

Announcing the details of the Live View feature in September, the brand announced that the AR experience would be available in London, Los Angeles, New York, Paris, San Francisco and Tokyo in the coming days.