One of the Important Parts of Video Agency Services: Video Production

• 05.31.2021 301 Liked Like

Video is one of the most effective communication tools of recent years. Video content, which brands frequently prefer in their communication strategies, easily increases brand value and awareness. The easy accessibility of the video, its scalability to all social media channels, and its ability to spread rapidly are the main reasons for the brands' choosing. Brands and institutions believe that the technical features of the video have accelerated their strategies and reached the goals they set in a short time.

Despite its fast spreading and easy consumption, the video is created by going through the production processes that involve a lot of effort behind it. Video content passes through many filters before reaching the end-user and is transformed into a format to be presented to the viewer. This process, which consists of various stages such as scenario, mood board, storyboard, and editing, must be realized to produce quality video content. A content prepared without going through the preparation processes can cause negative situations for the brand and the institution. It can lead to negative thoughts in the target audience's minds.

In general terms, this process, known as video production, includes the production stages of the video. It consists of three stages called pre-production, production, and post-production, and video production actually refers to all of these processes. Production service is a service that can be obtained from production companies and video agencies. However, the scope of this service varies. Production companies include the preparation, production, and post-production stages of your video. Video agencies, on the other hand, cover all stages of video production, consultancy, creating annual or term video strategies, professional support on subjects that require creativity, and video production. Every stage of all content that production, such as corporate promotion, testimonial, success story, event videos, is carried out in the video agency. Volans Video Agency manages all these processes of your video with a professional attitude.

Get All Services for Your Video Easily by Video Agency!

Video agencies are firms that manage all processes from the beginning to the end of video production processes. It covers consultancy, creativity, production, and post-production regarding your video. These services that you will get from the video agency are very important in terms of your annual communication strategies. It ensures that your video contents continue from the beginning to the end in a stable attitude. These services allow you to see how the values belonging to your brand or organization will reach the target audience.

Plan Your Video Content Strategies by Consulting Service!

Video, which is today's most effective communication tool, stands out with its fast-spreading feature. Because of this feature, it is very important to make correct planning while preparing video content to get positive returns. Creating an effective strategy for your video will speed up your achievement of the determined goals. For this reason, you need professional support for all the processes of video content.



Consultancy service is the most important step in creating an effective route for your video content. This service consists of three stages as video marketing consultancy, video budget optimization, video strategy creation. In the first stage, consultancy is made regarding the acquisition of video content in the marketing actions of the brands. It allows the brand or institution to see the areas where it can be effective in the marketing processes. Budget optimization means budget planning is made by the demands and needs of the brand. Budget optimization is provided in line with brand pricing. In video strategy production, annual video content plans are made by the strategies of the brand. By determining the social channels that the brand wants to be in, content management ensures controlled progress. This process, which you can carry out at the same time with your annual strategies, allows you to reach the determined targets in a short time.

The Most Important Factor That Will Make a Difference for Your Brand, Creativity

Creative thinking is perhaps the only source of all we have ever had. It is one of the most necessary elements to make a difference and to create a new product. The factor of creativity is one of the most precious stages of video production processes as it is in everything else. This factor allows you to easily stand out in social media. It consists of detailed stages such as video content writing, art direction, SEO-supported video production, and video gamification. Content writing covers the preparation process of the scenarios that reflect your message to the target audience most accurately and effectively. It consists of the messages and visual world that shapes video content. To shape the visual world by your brand, it is necessary to get art direction service. Art direction enables the creation of a design language that best describes your brand and suits your target audience.



It is known that getting SEO support to rank high in searches increases content visibility. Placing this support in an effective communication tool such as video means reaching more people. Producing SEO-supported videos further increases the speed of reaching your target audience. Because people prefer video content first to get information. For this reason, an SEO-supported video will increase the visibility of the content even more.

When we say games, we think children but actually games that every age group is interested in. Especially the possibilities brought by technology have created great opportunities in the gaming industry and games appealing to all age groups have been released. The desire to play games in almost every age group offers various opportunities for video content. By video game creation, gamified video content is created for the brand and target audience, and more people can be reached. The most accurate combination of all these elements has positive effects in terms of brand awareness and increase in brand value.

Building Blocks of Video Content; Video Production

Video production is a process that looks like a single process but includes three stages. It covers all the processes the video goes through before it is finalized. Video production: although it consists of three separate stages as pre-production, production, and post-production, all these stages are interrelated. Proceeding carefully in all processes enables that you receive positive feedback for your brand. Especially determining the video type correctly is very essential for the whole video production process. Live-action or desktop video production needs different requirements and preparations. In cases where the video type is not determined correctly, it may cause great losses in terms of both time and money. For this reason, getting video agency service in all processes of video production will provide you with successful results.



What is Pre-Production?

Pre-production refers to the beginning stage of the video production process. All preparations made before entering the production process take place at this stage. At this stage, the most important factors to be considered are to know the target audience of your brand and to determine the correct message. Meetings are held with the brand, and information such as the target audience, the message of the video content, the specified duration, and the video type is obtained. The scenario production process is started by the message and video type you will give in the video. The video type is very important in this process. For a live-action video, there are requirements such as the location, decor, actor, and costume to be used during shooting. However, for a desktop video, there are requirements such as drawing, design, stock video, so it is necessary to determine the video type correctly.

What is Production?

Production defines the process in which the preparation process of the video is completed, and the production phase is started. It is the stage where video shooting or desktop processes take place by the video type. It covers various production types such as video shooting, 2D design & animation, virtual event solutions, remote shooting, 360-degree video shooting, live broadcast, interactive video, animation supported video production, drone video shooting, time-lapse video, 3D design & animation. You must provide the technical capabilities to get successful results in the production process. For this reason, working with an experienced team and using professional equipment allows you to have a successful process.

What is Post-production?

Post-production is the process by which your content will become a video. It is the last stage that your video will enter before it is presented to the target audience. The post-production process of the video may differ depending on the video type. Video edit, color edit, dubbing, post-production, motion graphic animation, AR / VR video applications, 360-degree video stitching, color correction, visual effects / VFX, audio mixing / SFX, transcription & subtitle merging processes take place at this. The important thing in these processes is to adhere to the strategy you set for your videos and to choose the right items that reflect your brand.



Experience a Quality Video Production Process by Professional Support!

The video production process seems to be a single process, but it is a long and difficult process that contains a lot of details. It has many stages from the first to the last stage. Considering the effect of the video tool, which is frequently used in the communication strategies of brands and institutions, on the target audience, it is possible to understand the importance of these processes. For this reason, creating annual strategies for video content and take professional support for video production processes will bring positive results for your brand.

Volans Video Agency effectively manages all processes required for video content with its consultancy, creativity, production, and post-production services. You can contact Volans Video Agency for effective video communication, professional support in all processes of video, and successful video production processes.