New News for Advertisers

• 04.24.2023 302 Liked Like

Latest Data in Digital Advertising

Advertising design platform Creatopy has released a report on the state of digital advertising for 2023.

The digital advertising report reveals that 60.5% of advertisers saw an increase in their company's revenue in 2022, and 70.5% increased their advertising budget in 2023.

According to the report, display advertising is expected to be the most popular option this year, followed by video content and search ads.

In addition, the report states that 44% of advertisers plan to use AI for scripting and copying.


Advertising Investment from Fox

Tubi, Fox Corporation's ad-supported video-on-demand service, has announced new scheduling tools and partnerships.

Partnerships with VideoAmp and Comscore will give advertisers more ways to measure audiences for campaigns.

Through partnerships, the company will be able to help brands leverage emerging identity solutions and currency options.

Tubi also announced that it will also add Paused Ads to its suite of ad products, based on the success of the Sponsorship and Total Takeover formats per release.

New Security Tools from Meta

Meta offers artificial intelligence-focused security and verification tools for brands.

With tools with a multi-stage AI review system, text, photo, and video content can be classified, giving more control over potentially objectionable ads and content.

The brand, which currently makes its tools available to advertisers in English and Spanish-speaking markets, will expand controls to support additional languages and markets later in the year.

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