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Important Updates on Social Media
Here is our article where we bring together news about the world of advertising and video, such as new ad features from YouTube Shorts and Snapchat, and the Pulse Premiere update from TikTok.
YouTube Shorts New Ad Features1.jpeg "youtube-shorts")
YouTube is introducing new advertising features for its short-run vertical video format, Shorts.
In competition with TikTok, the platform plans to increase ad revenue by encouraging advertisers to use the Shorts video format.
Features that will help present ideal ad combinations will be announced in the coming days.
Pulse Premiere Feature by TikTok.jpeg "tiktok-pulse")
TikTok announced that it had expanded its TikTok Pulse solution, which it offers to brands to be a part of trends, with Pulse Premier.
With Pulse Premiere, brands can place their creative content within premium publishers' content, wherever they want, and reach a wider audience.
Positioning Pulse as an effective way of advertising, TikTok generated significant advertising revenue with Pulse last year, and this revenue is expected to increase further with Pulse Premiere.
New Features by Snapchat.jpeg "snapchat")
Snapchat introduced many different new features for advertisers, content partners and content creators such as First Story, Friend Stories, and Snap Star Collab Studio.
With the First Story ad placement feature, Snapchat allows advertisers to reserve the first video ad space between Friend Stories. Snap Star Collab Studio feature enables brands to easily connect with talented content creators.
The company, which plans to achieve a significant increase in advertising revenue with the moves it makes, also aims to monetize the My AI chatbot with tests surrounding sponsored links.