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Current Advertising News on Famous Platforms
Here is our article where we bring together different news such as the vertical video move from Pinterest, the new mobile ad format from the New York Times, and the new formation of Nielsen on data distribution.
Vertical Video Features by Pinterest
Pinterest has appointed media firm Westbrook as its exclusive creative partner to deliver branded content services to marketers during the holiday and holiday seasons, and to strengthen its vertical video side. With this move to support marketers' growing demand for vertical video ads, advertisers are offered a special content pack on Pinterest Premiere Spotlight.
This offer is considered a good opportunity for brands to be discovered and visible, with 97% of unbranded searches expected to be replaced by branded content.
Nielsen Improves Data Delivery
Information, data, and marketing measurement firm Nielsen introduced its Media Data Room. As a cloud-based platform, MDR allows customers to acquire and share large datasets in a privacy-focused manner.
This step is thought to further strengthen Nielsen's dominance in the field of measurement.
Mobile Ad Format from The New York Times
The New York Times has announced new ad formats for the daily word game Wordle, which it bought last month. Wordle, a free game, stands out as a powerful interaction tool with over 2 billion games played in 2022.
NYT is targeting potential advertisers with this move, which focuses on increasing its digital advertising bids.
The new ad formats will only be available to mobile web players and will not appear on desktop, tablets, or New York Times news.
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