Creating Video Content Strategies That Increase Visibility and Awareness

• 06.30.2021 237 Liked Like

Visibility is one of the most important elements that enable brands to reach many goals they set by increasing their awareness in a short time. Social media channels, television channels, and digital platforms are effective areas that can be evaluated to increase visibility. Using an effective communication tool that combines visual and auditory elements, such as video will bring successful results.

Prepare Your Promotion by The Most Accurate Content!

Promotions are important content in terms of increasing the awareness of brands, institutions, or organizations. With the technologies of our age and digitalization, the types of promotion have also changed, allowing brands to reach their customers in different ways. One of these possibilities is video content. Video, one of today's most effective tools, allows the promotion to achieve its purpose, as it can be scaled to all social media channels and shared easily. It provides a rapid increase in brand awareness and value. The most important issue to be considered while preparing promotional videos is the correct determination of the subject to be mentioned in the content. Because corporate or brand promotions and product promotions contain different dynamics. It has different characteristics in terms of both content and production.

Corporate promotion videos are generally prepared to show the brand's vision and create positive thoughts about the brand in the minds of the target audience. They are very effective content to show the culture of the brand, institution, or organization, the way of doing business, and the prominent features in the sector.



Product promotion videos are among the types of content that can be preferred to describe the products of brands. It allows the target audience to have information about the product and to increase product awareness. It can be prepared by 2D, 3D animation styles, or video shootings.

Explain the Products and Services You Will Launch!

It is the most effective solution to prepare launch videos for products and services that brands have and will introduce to the industry for the first time. For a product or service to be recognized in the market, it must be seen and recognized by many people.

Launch videos allow you to easily reach both the target audience and potential customers with the shares made on social media channels. This situation, which is very important in terms of product or service awareness, enables the brand to reach the targets set for the product in a short time. It is possible to prepare launch videos by many different production methods. Many elements such as the subject of the video, the target audience, and the media channel to be shared will be decisive in preparing the content in real shooting, animation, or in harmony with each other of the two methods.

Keep Your Video Communication Active by Micro Video Contents!

Video, which is one of the most effective tools of our age, is one of the contents that people frequently prefer to learn and have fun. The fact that it can contain both visual and auditory elements make people turn to video. Video content, which is an indispensable part of social media channels, has become quickly consumed by the speed created by the updates and innovations that come every day. For this reason, maintaining video communication at regular intervals is very effective in terms of the visibility of brands on social media.



Micro-video content is the right content to be preferred to keep video communication active and to stand out in social media. These contents, which have no subject limitation, are very effective in terms of the visibility of the brand. It allows preparing short-term content in a short time on many subjects such as special days, holidays, event promotion, product promotion, and topics that the brand wants to talk about in-house. These contents, which usually have a duration of 5 to 30 seconds, may differ by the subject and the way of production.

Tell Everyone About Your Successes!

Sharing the brand vision and achievements in the industry positively affects the brand perception in people's minds. The most effective way to describe successes is to prepare video content. Video content offers a more effective space thanks to its elements. It increases the sense of narration thanks to elements such as different camera angles, image transitions, and music. A video consisting of effective narration and cinematographic aspects always has a greater impact on the target audience. Brands can be prepared videos to explain their successes or a successful project.

Success story videos are prepared to explain the innovations brought by brands regarding business processes, the way they do business, their prominent features in the sector, and their differences. It allows telling the target audience about the successful business processes and projects carried out by the brand individually or with business partners. These contents, which are very important in terms of brand value, are also very effective in terms of awareness.



Case study videos are prepared for the narration of a work carried out gradually and with successful results. The successes achieved thanks to the correct planning and strategies carried out by the brand are conveyed with infographic information.

Storytelling videos are impressive content that people can tell about their success, branding processes, and personal journey. It is prepared by using cinematographic angles by the one-to-one narration of the person or narration by other people. It allows telling the successes of the personal journey in a visually and audibly impressive style. These contents, which have an inspiring narrative, allow the awareness and value of the person in the target audience to increase.



Reach Your Sales Goals in the Shortest Time!

Achieving sales targets are related to brands getting the necessary efficiency for their products or services. The demand of the consumer is necessary in order to meet the determined targets and to realize the sales targets. One of the most effective content that will create a desire and demand for the product in the customer is video content.

TV advertising spots are one of the most accurate contents in which products and services can be explained, promoted. It can be prepared for seasonal campaigns such as opportunity days. In an active medium such as television, which still has its own audience, the presence of advertisements for brands allows realizing the expected sales rate. It is inevitable to get positive results, especially if the target audience is the television audience. It is very important to determine on which channels and at what hours the consumer is active and to prepare a TV advertisement spot suitable for the target audience. Therefore, getting video agency service will bring successful results.

Testimonial videos allow the consumers to listen to the positive results of the brand's products and services. It is especially effective in persuading the audience and increasing their confidence in the product. Seeing the person who using the product and listening to the user's experiences shorten the decision-making time of the target audience and speeds up the purchasing process.



Increase Your Brand Awareness by Fun Content!

Awareness is one of the most important elements that enable brands to reach their targets in a short time. For this reason, brands should evaluate all opportunities that can increase their awareness. Social media is the most accurate area for brands to evaluate in this respect. Creating video content on events, special days, or determined topics and sharing it on social media will easily increase awareness.

Event videos consist of images of impressive moments from events carried out by brands. It ensures that the realized events are heard by the target audience and potential customers. It allows the effect of the event not only to be limited to the participants. It enables the brand to be mentioned in the sector and thus to increase its awareness. These contents, which are a reflection of the brand vision, also positively affect the brand value.

Micro-video is content that can be prepared on many topics such as special days, holidays, products, and events that the company wants to highlight. These short contents, which can be easily shared on social media channels, keep communication with the target audience active and increase brand awareness. Brands that regularly share videos easily gain a foothold in the consumer's mind. For this reason, short-term, impressive, and entertaining micro-video content that does not take the viewer's time allows the brand to maintain its video communication effectively.

Get Professional Support in All Processes!

Video is content that requires attention and care at all production stages. It is necessary to proceed with a professional attitude in all processes such as preparation, production, and post-production.

Volans Video Agency provides professional service in all processes of video, from consultancy to production. If you want to work with a video agency that serves many global and local well-known brands and to achieve successful results by preparing quality content, you can contact Volans.