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Advertising Attacks by Companies and Media Platforms
Here is our article where we bring together different news, including advertising solutions from Warner Bros Discovery, new artificial intelligence tools from Google, TikTok, and GSTV's partnership to increase visibility.
Advertising Solutions by WBD
Warner Bros Discovery has introduced a new suite of ad solutions for its ad-supported Max tier. It was announced that the advertising features of the platform are designed to take advantage of the two platforms that Max is based on, HBO Max and Discovery+.
It is thought that the ad-supported layer rush, including WBD, will become even more popular to retain viewers and generate additional revenue for media companies.
TikTok Coming to Stations
TikTok will start appearing on more gas station screens by partnering with GSTV, the video network provider for fuel retailers. Ignite, GSTV's creative studio, will feature QR codes leading to the app and posts with the hashtag #ISawItOnGSTV to be broadcast alongside the content of GSTV creators.
This agreement with the channel, which reaches more than 116 million different monthly viewers across the US, helps TikTok extend its influence beyond the mobile screen and further increase its visibility.
New AI Tools by Google
Google introduced new AI tools aimed at increasing demand and maximizing video campaigns. The tools are intended for marketers to easily spread ad campaigns on YouTube, YouTube Shorts, Discover, and Gmail.
Due to the huge impact of video campaigns on purchasing decisions, it is expected that both technology companies and marketers will continue their moves in this regard.
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