The Update | Turkcell

Customer: Think with Google

Project:

In this episode of the Google The Update series Finance, Telecom and Automotive Industry Leader in Google Turkey, Hilmi Aydın, and Turkcell Deputy General Manager of Marketing Alper Ergenekon talk about how the pandemic has changed the mobile habits of consumers in their lives.

Our online testimonial video, which includes the actions taken by the Turkcell brand during the pandemic period, the future and growth strategies, the effects of the pandemic on the marketing field, the digital advertising solutions used, and marketing advice, is on the air!

Testimonial videos are one of the leading video content types that can be preferred to build trust in products, services, and services. Testimonial videos, which accelerate the purchasing decision of the consumer, allow reaching both the target audience and potential customers in a short time with the shares made on social media channels. Testimonial videos that can be prepared in a certain place with guests and production can also be produced with online shooting methods. Online shooting, which is one of the most effective solutions of the new age, eliminates the problems such as time and place of the planned videos and ensures the production of video content on time.

As Volans Video Agency, we preferred our testimonial videos product for The Update series of the Google brand. We obtained the necessary information by holding pre-production meetings with our brand. We determined the technical and creative preparations required before shooting for the testimonial video we shot online. We arranged the simultaneous recordings of both participants by the scenario and flow. We have added the necessary animation add-ons to our video by the subject of the video content, brand principles, and the visual language of The Update series. We completed our online testimonial video with the post-production phase.