The Update | Karaca

Customer: Think with Google

Project:

In this episode of The Update, Google Turkey Country Director Mehmet Keteloğlu talks with Karaca Board Member Fatih Karaca about the reflections of the pandemic on the retail industry. In the episode "The Update: Multi-Channel Retail Experience from Past to Present and the Effects of Transformation", which we shot online, guests evaluated business processes during the pandemic period. Our online testimonial video, which discusses the actions taken by the Karaca brand during the pandemic process, the changes in the company's strategy, and how consumer insights will shape the future during the pandemic period, is on the air!

Testimonial videos are content that allows sharing their trust in the product or service with the target audience. These videos, which contain the positive experiences of the person who has experienced the product or service, increase the target audience's trust in the brand. Testimonial videos, which also support product awareness, allow reaching the current consumer and potential customers.

As Volans Video Agency, we preferred our testimonial videos product for The Update series of the Google brand. We obtained the necessary information by holding pre-production meetings with our brand. We determined the technical and creative preparations required before shooting for the testimonial video we shot online. We arranged the simultaneous recordings of both participants by the scenario and flow. We have added the necessary animation add-ons to our video by the subject of the video content, brand principles, and the visual language of The Update series. We completed our online testimonial video with the post-production phase.