Silky Touch

Customer: ChildGen

Project:

Always enjoyable with ChildGen!

With ChildGen's soft playdough, children enjoy playing their games. The third video of our video series for ChildGen play dough with silky texture is on the air!

Video content is one of the most effective content types through which the products or services to be launched can be transferred to the target audience. Video content that allows product promotion or services to be explained with a single content helps the consumer to obtain information in a short time. It offers added value in terms of consumer experience. It is also possible to present video content to the consumer in different ways. Creating different content formulas is effective both in terms of consumer experience and brand. In addition to preparing the product features as a single content, it can be more effective to create a 15-second video series and convey it. Shaping the different features of the product or service in accordance with consumer needs and producing content in this direction will provide gains for the brand.

As Volans Video Agency, we preferred our micro-video content product to promote the play dough product of the ChildGen Play Dough brand. Before proceeding with the production stages, we held meetings with the brand and learned the details that the brand wanted to include in the video. We have completed our scenario phase in accordance with the information from the brand. We used 3D and 2D visuals in accordance with the subject and the voiceover text. We have completed our micro-video content, which we have edited as a video series and emphasized the prominent feature of play dough in each content.