Over the Clouds Mehmet Kalay

Customer: Microsoft

Project:

Microsoft Turkey GM Murat Kansu's delightful conversation with Borusan Lojistik GM Mehmet Kalay, which he hosted in the Over the Clouds with Microsoft video series.

Insatiable chat, shared in two parts on LinkedIn, is online with one piece!

Conversation videos are very effective content in terms of keeping the video communication of brands, institutions, or organizations active. It offers a fun and informative viewing experience for the target audience. It allows the positive development of satisfaction and the bond with the brand. It can be prepared on topics related to the sector in which the brand is located, as well as on topics of interest to the target audience. To determine the subject, it is possible to proceed in a more controlled manner by making content analyzes before the program. There are some elements that need to be considered to get the targeted results from the conversation videos. Many elements such as subject, the concept need to be determined correctly. For the program to be long-lasting and memorable, all processes must be compatible with each other. All elements such as the subject, the decor of the studio and the guest attending the program must be consistent with each other. One of the determining factors in the success of the program is the quality of the content. It is necessary to proceed with care from the production stage to the publication stage. For this reason, getting professional support at all stages of conversation videos will bring successful results.

As Volans Video Agency, we prepared a conversation video for the series, Over the Clouds with Microsoft. We held pre-production meetings with the brand on issues related to video elements such as concept, studio design, and transition videos. From the information we received, we completed our conversation videos, which went through many stages such as video shooting and post-production.