Natural State of Creativity!

Customer: ChildGen

Project:

Natural State of Creativity!

ChildGen produces healthy products for children with additive-free play dough. The first video of our video series for ChilGen play dough with 100% natural content is on the air!

Video content is one of the most effective ways to communicate with the target audience. Preparing video content for product promotion will increase the effect. In addition, sharing video content on various social media channels owned by the brand provides more successful results. In particular, brands that have just entered the sector and therefore need to be noticed should increase their awareness. It is important for the brand to carry out effective communication work in order to reach its annual or periodic sales targets. At this point, it is of great benefit to determine the target audience demands and consumer habits correctly. For this reason, turning to the video content that is frequently preferred recently and creating video content in this direction will ensure successful results.

As Volans Video Agency, we preferred our micro-video content product to promote the play dough product of the ChildGen Play Dough brand. Before proceeding with the production stages, we held meetings with the brand and learned the details that the brand wanted to include in the video. We have completed our scenario phase in accordance with the information from the brand. We used 3D and 2D visuals in accordance with the subject and the voiceover text. We have completed our micro-video content, which we have edited as a video series and emphasized the prominent feature of play dough in each content.