Goodness Band-Aid Micro Video Content

Customer: Getwell

Project:

Getwell started a good charity movement by the Goodness Band-Aid drawn by Koruncuk Foundation children. We have prepared a fun micro-video content for the band-aids with hopeful dreams, reflecting the spirit of April 23, consisting of the own drawings of Koruncuk Foundation children.

Micro video content can be prepared to show the projects realized for social benefit as well as to explain the products and services of brands, institutions, or organizations. Projects with a social benefit element allow the formation of positive thoughts in the minds of the target audience. However, it is very important for customers to be aware of the issue in order for these thoughts to occur. Considering the effective power of video, announcing such projects by preparing video content gives the opportunity to reach both the target audience and potential customers easily. The easy scaling and dissemination of video content to social media channels enables awareness to increase in a short time. Micro-video content, which is very effective for keeping video communication active, contributes to the constant recall of the brand. The fact that there is no limitation in terms of subject and production methods gives the opportunity to enrich the creative aspect of the content.

As Volans Video Agency, we preferred our micro-video content product for the "Goodness Band-Aid" product, which includes the drawings of Koruncuk Foundation children, prepared by the Getwell brand for social benefit. By holding pre-production meetings with the brand, we learned the information and messages that were wanted to be given in the video. By the information we received, we completed our 2D micro-video content consisting of children's drawings, which went through many stages such as scenario, storyboard, and animation.