Getwell
Discover Goodness with Getwell!
Customer: Getwell
Project:
With Getwell's lively products, our micro-video content, which we call more color, more you, are on the air!
Micro-video content allows brands to quickly create video content. The absence of borders in terms of subject and production styles offers a wide scope in terms of both production methods and message. It can be prepared by adding visual elements on 2D, 3D, stock video, or video shoots. The elements to be considered here are to determine the subject of the content, the message to be given, the target audience, and the channels to be shared. The images, music, effects, transitions, and messages to be used in micro-video content must be in harmony with each other. Considering the sharing and spreading speed of the video on social media channels, the importance of video content is better understood. With the technological developments and the development of the internet infrastructure speed, the consumption rate of video content has increased at the same rate. For this reason, it is quite effective to constantly produce content to keep video communication active. It helps to be more visible in social media channels and to increase brand awareness. It enables video content to reach both the target audience and potential customers.
As Volans Video Agency, we preferred our micro-video content product to share the wide product range of the Getwell brand with the target audience. By holding pre-production meetings with the brand, we learned the information and messages that were wanted to be given in the video. By the information we received, we completed our 2D micro-content video, which went through many stages such as scenario, storyboard, and animation.