Desinging Atmosphere Esin Ercan

Customer: Trox

Project:

In this episode of our series Designing an Atmosphere we prepared for Trox Turkey and AURA Istanbul, Architect Esin Tercan shared her valuable thoughts on sustainability in architecture.

Testimonial videos are very important content to increase trust in the brand. It allows hearing the benefits of the services and products provided to the customers by the brands from the end user or the collaborating brand. It is very important that it is experienced by a real person for the target audience to connect and trust the product or service. It helps potential customers as well as existing customers to build trust in the brand. Sharing the testimonial video on social media and spreading the content to wider audiences gives the opportunity to create a sense of trust in different target groups. Testimonial videos are made with collaborating brands as well as end users. It gives the opportunity to hear the service and positive experiences that the brand receives from the other brand. These contents, which are very valuable in terms of new collaborations, are also used as good PR work for both the guest brand and the brand that produced the video.

As Volans Video Agency, we preferred our testimonial video product for the series called Designing Atmosphere, which we prepared in cooperation with Trox Turkey and AURA Istanbul. By holding pre-production meetings with brands, we learned the information and messages that were wanted to be given in the video. We prepared a set of questions and scenarios in line with the information we received. We have completed our success story video, which has gone through many stages such as video shoots and post-production.