Borusan Logistics Success Story

Customer: Microsoft

Project:

Microsoft and Borusan Lojistik bring together cargo owners and truck drivers on a digital platform by the eTA project, which brings a digital respite to the logistics industry.

Our success story video, in which we gladly convey the spread of new technologies in the logistics industry, is on the air!

Success story videos are the most accurate content for brands to tell about the projects they have successfully completed or are continuing. It allows showing the innovations in the projects carried out with business partners or the business processes of the brands. They are very important content in terms of expressing the vision of brands, institutions, or organizations with both visual and auditory expression. It allows the brand to stand out in its sector by showing its prominent features, innovations, and achievements. Thanks to the sharing and dissemination power of the video, it reaches both the target audience and potential customers, thereby increasing brand awareness easily. Success story videos are also considered as an indicator of the vision of the brands. Elements such as images, music, narrative language, and message used in the content can be seen as a reflection of the brand. It is very important for the brand value that these elements are compatible with each other and turn into quality content. For this reason, getting professional support at every stage of the success story videos will provide positive feedback.

As Volans Video Agency, we preferred our product of success story videos to explain the success of Microsoft and Borusan Lojistik brands that came together for the eTA project. By holding pre-production meetings with brands, we learned the information and messages that were wanted to be given in the video. We prepared a question set and scenario in line with the information we received. We have completed our success story video, which has gone through many stages such as video shoots and post-production.