Always Play!

Customer: ChildGen

Project:

Play with ChildGen!

Children play to the fullest with ChildGen play dough, which does not dry out even though it is kneaded many times. The second video of our video series for ChildGen play dough, which has a long-lasting structure, is on the air!

Video content is one of the most effective content types that products or services can be transferred to the target audience. It is beneficial for the consumer to prepare video content for the promotion of the product or the explanation of the existing services. Video content helps the target audience to have information about the product or service in a short time and without much effort. It is very important to consider the benefit and experience of the target audience, especially in content strategies prepared to achieve sales and marketing targets in a short time. Improving the experience and shortening the information acquisition time can also increase the consumer's interest in the product. For this reason, it will be beneficial in marketing processes to describe products or services with content that includes both audio and visual elements, such as video.

As Volans Video Agency, we preferred our micro-video content product to promote the play dough product of the ChildGen Play Dough brand. Before proceeding with the production stages, we held meetings with the brand and learned the details that the brand wanted to include in the video. We have completed our scenario phase in accordance with the information from the brand. We used 3D and 2D visuals in accordance with the subject and the voiceover text. We have completed our micro-video content, which we have edited as a video series and emphasized the prominent feature of play dough in each content.