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New Tools from Meta
Meta introduced new tools including AI-powered chat, new business messaging solutions and an API for its Threads platform.
The new features include a chatbot solution that uses Meta’s Llama 3 AI interface and responds to consumer messages in “engaging and natural ways.”
Meta also announced new tools to help select advertisers send paid marketing messages through Messenger.
It announced that it will launch an API for its Threads platform, allowing businesses and content creators to share new content at scale using their preferred third-party apps.
Experian’s Ad Solution
Experian is launching new media solutions to help retail media networks improve identity resolution, ad targeting and attribution.
Consumer credit reporting connects addressable identities to customers, while its third-party integration product increases reach and distribution.
Experian’s Activity Stream helps measure the impact of campaigns and ads on other actions, such as online or in-store purchases.
New AI Models from Microsoft
Microsoft has released a new artificial intelligence models called Phi-3.5.
This series, which includes 3 separate models: Phi-3.5-mini-instruct, Phi-3.5-Mixture of Experts-instruct and Phi-3.5-vision-instruct, offers special capabilities to increase artificial intelligence performance.
These models, which have strong reasoning capabilities such as comparing information, and image and video analysis, stand out among similar AI models.