"How-To" Videos That Make Customer Experience Easier!

• 07.12.2021 224 Liked Like

Video content is one of the most preferred communication tools today. The fact that it can contain elements such as image and sound is one of the most effective elements in people's choices. Video content allows the subject to be understood in a shorter time and the audience to have a pleasant time. Another prominent feature of the video is its sharing power. It's easy scaling to social media channels allows it to be shared quickly and spread in a short time. These contents, which are of great importance in terms of brand awareness, also ensure visibility as the frequency of sharing increases.



There are many types of video content in terms of brand value. Many video contents, such as success story videos, testimonial videos, corporate promotion videos, micro-video content, storytelling videos, TV advertising spots, and case study videos, are very effective content in terms of showing both awareness and brand vision. Another important and effective content for brand value is “how-to” videos. These videos have a supportive value while showing the vision of brands, institutions, or organizations.

What is the "How To" Video?

“How to” videos are one of the preferred content types to explain the use of products, services, or services. These contents, which have a more detailed explanation compared to the explainer videos, give the opportunity to customize the usage details of the service, product, or service. It provides to allows to show the usage details of areas such as brand, institution, or organization's website, application, and special platforms. It enables the target audience to quickly experience the usage processes.



Compared to verbal content, both visual and auditory elements of the video are very important elements in achieving the purpose of "how-to" videos. It allows the viewer to receive the message through two senses and easily grasp the subject and usage directions. These contents, which provide many benefits in terms of customer experience, also allow the formation of positive feelings towards the product and service.

Simplify User Experience!

Technological developments, improved internet infrastructure, and digitalization have created many virtual spaces. These spaces, which offer numerous advantages for brands, institutions, and organizations, also have benefits for users. These platforms, which can be prepared for every conceivable area such as shopping, commerce, payment transactions, entertainment, health, and economy, and which can be used by people, also have stages of use. Preparing guiding content that acts as a compass so that people can move freely as soon as they enter these platforms allows having a quality process.



“How to” videos are among the most effective content in this regard. How To” videos are more effective content than verbal content. It allows creating guiding content by using both visual and auditory elements in accordance with the subject, message, and target audience. It allows the potential users to learn how to do many transactions such as membership, payment, or order as soon as he watches the video and is activated quickly within the website or platform. It saves time by reducing the research time the user spends to perform a transaction. These contents, which accelerate the user's processing time, allow the customer to have a pleasant experience within the website, application, or special platforms. This situation, which positively affects customer satisfaction, allows the brand value to increase in parallel.

Prepare Platform-Specific Content!

In some periods, brands can take important steps in order to differentiate and stand out in the sector. Developing unique products, creating applications specific to the target audience, and preparing platforms in different formats can be given as examples of these steps. Content studies should be carried out in order for such different formations to be accepted quickly and opened to the use of the target audience. Product or platform awareness can be increased in a short time by preparing promotional, launching, or explainer videos. However, it is very important to prepare usage videos for users to adopt such formations quickly. In particular, it is necessary to prepare content on how to use periodic products, services, or platforms that have a certain time limit.

Each platform has different dynamics within itself. It has different features in terms of both style and content. For this reason, it is necessary to prepare content specific to platforms that will guide users. Preparing video content on many topics such as "How to become a member?", "How to order?", "How to pay?", "How to communicate?" enables it to reach the brand's goals in a short time.

Maximize Customer Satisfaction!

It is one of the undeniable facts that every customer-oriented content brings successful results. Customer satisfaction, which is one of the elements that brands should pay attention to while preparing annual or periodic strategies, allows the current success to increase. This element, which strengthens the relationship between the brand and the customer, allows the brand value to increase and, to stand out in the sector.



Video content is the most preferred by brands and is frequently included in their annual strategies. One of the main reasons for this situation is related to the fact that people resort to video content on any subject such as getting information or getting the news. For this reason, they prepare usage videos as well as explainer video content to explain a product or service. Customized content such as “how-to” videos makes the customer feel valued. It allows the customer to act comfortably and have a pleasant process as soon as he visits the website, application, or special platform. These contents, which can also be prepared for product use, enable the user to adapt to the product or service in a short time, saving time and leaving the customer's visit area satisfied. These contents, which can be prepared for each transaction, enable the customer to make subsequent visits, allowing the number of visits to increase.

Reach Your Sales Goals in the Shortest Time!

Reaching the sales targets to the level determined by the brand is related to creating a target audience for the product or finding the target audience. It is known that many TV advertising spots, promotion videos, or explainer videos are created to make a demand for the product. However, it is necessary to carry out supportive studies to ensure the continuity of these processes and to achieve certain successes. It is very important to prepare to guide content on how the launched or existing product and service is used. Video, which is one of the most valuable tools offered by today's technological developments and digitalization, is one of the most effective contents in routing. Video content, which people frequently prefer for news, information, and entertainment purposes, is one of the tools they use to learn the usage stages of a product or service. For this reason, brands frequently refer to video content about the use of products or services.



“How to” videos allow seeing the usage stages of all processes from the download stage of the website or application to the usage stage of the user. It gives the opportunity to explain the feature of the product or service that the customer is not aware of or is not aware of and to create awareness. It allows the target audience to increase their interest in the product or service by highlighting the features and ease of use that can be effective in the sales processes and by explaining them in detail. These contents, which are one of the most effective methods of sales-targeted work, also ensure that the trust in the product and service makes positive progress.

Professional Support Brings Success!

Video is content that requires care and attention from the preparation stage to the production process. Creating periodic strategies, determining the video product correctly, and producing quality content bring successful results.

Working with many well-known global and local brands, Volans Video Agency provides professional services for all stages of the video, from consultancy to production processes. You can contact Volans to get consultancy for your video strategies, to produce quality content, and to achieve successful results.