What is Post Production?

• 01.24.2022 229 Liked Like

Video content is an integral part of our lives. We watch a video content almost every day for educational, business or entertainment purposes. So, how is video content produced, what stages does it go through and watch on our phones? Getting more detailed information about the video content, which is so effective in our daily life, will be very useful in terms of understanding the effort in the production processes. In this blog post, we will cover the production stages of video content within the framework of the post-production process.

What is Post Production

Post-production is the final stage of the production process. It is the process where the video content becomes watchable after the preparation and production stages are completed. Editing, sound and color processing of the video footage shot in accordance with the scenario is carried out at this stage. The post-production process is one of the processes that must be followed carefully, like the other two processes, in terms of creating quality content. For this reason, getting professional support from video agencies for both the other two stages and the post-production process will bring successful results.

Why Are Production Processes Necessary?

Production processes are processes that define the production stages of a movie or video content under different headings. It is known that naming certain stages is very beneficial in terms of advancing business processes carefully and regularly. For this reason, production processes consist of three separate stages as pre-production, production, and post-production.

The production processes that define the pre-production, production and post-production phases occur in almost all agencies in the same way. There is a general perception that production processes are done only in production agencies. However, the service regarding the entire production process is professionally provided by video agencies. Although the expression of video agencies may seem foreign to most of us, the new media channels brought by the technological developments in recent years and the need for video content for these channels have led to an increasing number of video agencies.



It would be a more accurate statement to define one of the biggest reasons for the need for video content as consumer requests. Access to any product has become easier with technological developments. Considering that people's habits also progress in parallel with these developments, we can say that the need for speed has gained a place in every field. People looking for informational or entertainment content are quickly turning to content that can be consumed and that offers benefits at the same speed. For this reason, people prefer video content that can contain visual and auditory elements together and can deliver its message to the audience in a short time.

What are the Production Processes?

Production processes consist of pre-production, production, and post-production processes. These 3 separate processes, which ensure the most accurate completion of film or video content, have different production stages within themselves. In this part of our article, we will discuss all the production processes separately.

Pre-Production: It is the process that defines the preparation stage, which is the first stage of the production process. It defines idea generation, scriptwriting, mood board and storyboard preparation processes before proceeding to the production phase, which includes video shooting. At this stage, the brand and the video agency hold meetings and determine the topics that will come to the fore in the video content. All preliminary preparations are made by considering factors such as the medium, subject and target audience where the video content will be broadcast, and then the production process begins. At this stage, the place to be shot, the accessories to be used in the shoot and the equipment to be shot should be determined and the most accurate planning should be done.

Production: The second stage of the production process is the production process. All shooting processes of the video content are carried out at this stage. All the preparations made during the pre-production process are implemented at this stage. In the place where the video content will be shot with the necessary costumes and accessories are shot in accordance according to the scenario. To achieve a successful result, it is necessary to be very careful during the production process. Adhering to the prepared scenario and performing the shootings in accordance with the scenario also helps the post-production process to be completed in a quality manner.



Post-production: post-production is the final process of the two previous processes, pre-production, and production. In this process, the final touches of the shootings carried out in accordance with the preparations are made. In accordance with the scenario flow, the video footage is taken into the montage process. In addition to color, music and sound arrangements, processes such as motion graphics animation, AR video applications, 360-degree video stitching, VFX, SFX, transcription & subtitle applications are also carried out during post-production. Like all other production processes, acting in accordance with the previous preparations and shootings in the post-production phase will ensure quality video content.

How is Video Content Production Made?

Video content, like any content, has production processes. First, it is essential for brands, institutions, or organizations to correctly determine the video content needs they want to prepare. Institutions that have not used video content in their communication strategies before and do not have a certain knowledge about video production should get consultancy services from video agencies in the first place. İt enables to pass the production processes in the most effective way in terms of content quality, time, and budget. Of course, these needs may vary according to brands. While brands that have budget problems can get budget optimization support, brands that are inexperienced in content management can get media planning services.

How is Editing, Visual Effects and Color Processing Made?

All other processes such as editing, visual effects, colour and sound are done by experts in the field with certain computer programs, as in every business line. It is essential to know the need well for these processes, which are included in the post-production process, to proceed in the most correct way.

To create quality video content, it is necessary to do each step-in order. The video content taken into the post-production process must first be edited. After this process, it is important to look at the video content with an aesthetic concern and proceed in this direction. For this reason, video content is made more effective by adding sound, colour and visual effects.

How are Post Production Processes Priced?

It is a process that includes different processes in post-production processes. It includes many processes such as video editing, colour editing, voiceover, motion graphics animation, VR video applications, 360-degree video stitching, colour editing, VFX, SFX, transcription & subtitle application in accordance with video needs. Pricing may differ depending on the needs of the video content that goes through the pre-production and production process. However, video content must go through editing, audio mixing, SFX and colouring processes. In addition to these three mandatory processes, processes such as transcription & subtitle applications may create additional costs at the request of the brand. Of course, additional costs may arise for post-production processes. However, budget optimization support can be obtained from the contracted video agency to complete the post-production processes in accordance with the brand budget. In this way, post-production processes can be completed with the most accurate costs and quality content can be easily accessed.



Get Support from Professional Video Agencies for Post Production Processes!

Although the production service is considered as a service provided only by production agencies, video agencies also provide professional service in all production processes. To complete the post-production service that can be performed by video agencies in the highest quality, the first two processes must be completed in the most accurate way.

Promotion films, explainer videos, success story videos, storytelling videos, testimonial videos, and TV commercial videos have production processes. Like all processes of video content, the post-production process is an extremely important process that requires attention and care. Volans Video Agency provides professional services to many national and global well-known brands for consultancy, creativity, production, and post-production processes. You can contact Volans for all processes related to your video content such as post-production.