What is Motion Graphic?

What is Motion Graphic?

  • 01.07.2022 529 Liked
Motion graphics is one of the definitions we hear often, but we are confused about what it represents in terms of meaning. This technique is similar to animation video but different production method.

The Motion Graphic is one of the definitions we hear often, but we are confused about what it represents in terms of meaning. This technique, which is often confused with animation video, is a similar but different production method. We can define it as shorter content than animation videos. We examined this method, which can be used by advertising, cinema and many different sectors, under many titles such as "What is motion?, How is motion graphic made?, What are the differences between motion graphic and motion video?" and we prepared an informative article for our readers.

What is Motion?

This expression describes the process of animating static objects. It enables the creation of short video content by animating the visual content prepared by a designer by computer programs. This content, which are more aesthetically impressive, make it easier to attract the attention of the target audience.

How is Motion Graphics Made?

Motion graphics have many making processes. First, a static image is needed. With the completion of the static image, the motion process begins, and the motion artist performs operations with the help of related programs. The motion process is a process that requires creativity and experience. It must be done by design artists who have been trained in this field, have developed their visual skills on the subject and have a certain aesthetic perception. In terms of the quality of the designs and the successes to be achieved, it is necessary to carry out the production processes by cooperating with the experienced people in this field or the video agencies.

how-to-motion

What are the Differences Between Motion Graphic and Animation Video?

The most important difference between motion graphics and animation videos can be interpreted as the existence of storytelling. In motion graphic content, there is usually no story setup, the foreground is that the movements are remarkable and aesthetic. Animation videos, on the other hand, are contents that contain a having a story and scenario, even if they are short. It aims to convey its message to the target audience through its story.

Logo animations for video content, and content prepared for special days such as New Year's Eve are examples of motion graphics. You can animate the content prepared by graphic design artists to increase the impressiveness of the static image and create more remarkable content.

Which Sectors Can Prefer Motion Graphic Contents?

Motion graphic content can be preferred by all sectors. Considering that the motion graphic technique is mostly used in logo animation, we can say that all brands, large or small, can use motion graphic content. Countless sectors such as commerce, real estate, healthcare, engineering, construction, and software can benefit from this content. In addition to logo animations, special days, celebration contents or motion graphic contents reflecting the institution and brand can also be used. These contents are effective in remembering brand institutions or organizations and, help them to reach awareness goals in a short time.

logo-animation

All brands determine annual or periodic advertising strategies and carry out various studies in line with these goals. Video content is one of the most effective of these studies. In particular, the widespread use of social media and the large footprint of video content in all media has led brands to video content. Corporate promotion video, success story video, explainer video, 3D videos and case study videos prepared by video agencies are some of the video content that brands frequently prefer and get successful results. It is important to prepare supporting content such as motion graphics as well as these content that offer positive results for advertising strategies. An example of this is converting the brand or corporate logos that we see at the end of the video content into motion graphic content instead of static logos. Motion graphic content that also introduces video content prepared for the brand or reflects valuable moments for the brand, such as special days, can be prepared by video agencies to increase the impact of other works.

What are the Differences Between 2D Motion Graphic and 3D Motion Graphic?

Although the motion is perceived as animation in the first place, there are clear differences between them. We can define motion graphics as the conversion of an image designed in accordance with the animation process into short-term content with the help of certain programs. Defining motion graphic content with examples will be more effective in understanding the content. There are animated logos on the websites owned by the brands. These contents consistently perform the same movement and do not have storytelling. Similarly, there are content that we come across on social media channels, and this content repeats the same movement in loops, but they do not also have a story. The content frequently used gifs are also prepared in a similar way. Content that does not have a story as a narrative but has a visual aesthetic is called motion graphics.

The main difference between 2D motion graphics and 3D motion graphics is the technique used to prepare the static image during the design process. The animation process, which is the next process of content created in 2D or 3D, is the same for both 2D and 3D static images. However, the motion graphics artist's content preparation process may vary for two different sizes. Therefore, the design, construction and effort times can be defined as the differences between 2d motion graphics and 3d motion graphics. It is possible to have a more effective process by getting consultancy support from video agencies for these issues, which can often be complex for brands.

What are Motion Graphics Prices?

Motion graphics have processes, like all content. Pricing criteria may vary according to each video agency. Efforts of processes such as design and animation may differ according to the content of the work. In addition, the content production method is one of the effective factors in the budget. The design and motion processes for an image to be prepared in 3D may be longer and more demanding than a 2D image. But at this point, the creativity expected from the content can also change the design time. If more impressive work is expected from 2D motion graphic content, the content production process may take longer. Therefore, the pricing process for motion graphics may be different.

budget-optimization

Motion graphics also requires a budget. Processes such as design processes, animation processes and SFX are also included in the pricing. However, with the budget optimization service you can get from video agencies, it is possible to access quality content at affordable costs.

Get Support from Professional Agencies for Quality Motion Graphic Content!

Video content, like all other advertising works, is content with certain production stages. It is very important to proceed meticulously from the pre-production to the post-production process and that each process is carried out by experts. It is also possible to produce motion graphic content such as explainer video, 3D animation video, how-to video, TV advertising spots and micro-video content prepared by video agencies. For this reason, you can get both consultancy and production services from the video agencies you cooperate with for each planned content.

With its experienced teammates within Volans Video Agency, it provides professional service to many national and global well-known brands in all processes related to the video. You can contact Volans to get support from experienced people in consultancy, creativity, production, and post-production processes.

Stay Connected