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Here is our article that includes AI-supported visuals prepared with Snapchat Dreams, the new advertising feature from TikTok, and the in-app ads that Lyft introduced to reach consumers.
AI-Powered Images with Snapchat Dreams
Snapchat is preparing to introduce its new “Dreams” feature by expanding its productive artificial intelligence features after the artificial intelligence-supported chat robot My AI.
With the Dreams feature, which will be active soon, users will be able to produce their own images using artificial intelligence support.
It is thought that the Dreams feature, which also includes the opportunity to produce collaborations with more people with the Dream Friends option, will be offered to users for a fee.
New Advertising Feature from TikTok
TikTok has announced that it is rolling out the Search Ads Crossover feature, which allows brands to serve ads in search results within the platform.
With this feature, brands will be able to expand their campaign reach to users looking for information relevant to their industry.
With this feature, which offers a new marketing area, brands will be able to increase their revenue volume while interacting with potential customers.
Lyft Catches Consumers On The Road
US-based transportation network company Lyft is rolling out in-app ads for brands to reach passengers on public transit.
The brand claims that people check their phones an average of nine times during a casual trip, which is a good opportunity to offer sponsored content.
Advertisers can find the opportunity to reach consumers on the spot, thanks to the advertisements that can be designed according to the location of the passengers.
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