The New Favorite of Digital: Video Ads!

The New Favorite of Digital: Video Ads!

  • 08.10.2021 202 Liked
Video advertising is one of the types of advertising that can be preferred to increase the awareness of brands in a short time.

The change in the target audience's habits, abandoning communication tools such as television and newspapers, and turning to videos has created new areas where brands can communicate with their customers. Video advertising, which is one of the most important of these areas, is one of the types of advertising that can be preferred to increase the awareness of brands and reach their potential customers in a short time. Consider the impact of the video on social media, it is understood that also video agency services and the importance of video advertising have the same value.

Why Do You Need to Prepare Video Advertising?

Video is one of the contents that stands out in every social media platform when looking at today's trends. The fact that it is more effective than many communication methods, and that it provides more efficient use of time in terms of needs such as a pleasant viewing experience and obtaining information are the main factors that lead people to turn to the video tool.

To adapt to the needs and keep up to date, both individuals and brands, institutions, and organizations have started to frequently include video content. The development of technological tools and constantly increasing updates allow individuals or brands to produce video content by using video agency services. Video content that can be easily shared on personal or corporate social media channels can also be used as advertisements.

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Short-term videos of an institution, organization, or brand placed between the content on video platforms such as YouTube are called video advertisements. Video advertising is one of the types of advertising that enables brands to reach their target audience and potential customers effectively. It allows the successful realization of brand goals by ensuring that customers remember the brand and potential customers are aware of the brand.

Effective Way to Meet Your Brand to Potential Customers

While preparing video content, the wishes and preferences of the target audience are always considered. Target audience demands, which are very important for achieving successful results, allow preparing the right content.

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Video content has a large share in the target audience that brands reach over time by using various content methods. A single video content sharing made on social media channels can spread rapidly and reach both the target audience and potential customers in a short time. But to reach potential customers, extra planning and work are essential. Brands should reach people who may be potential consumers of their products or services through various channels. Video advertising is one of the most effective methods that can be effective in this sense. Identifying the video channel and video topics where the potential audience is active, placing video ads in the right content allows potential customers to meet the brand. Successful results need to get video agency service and determine the content produced correctly. Brands that produce technological products should focus on topics of interest such as digitalization and technology, while brands that produce cosmetic products should prefer content that their products appeal to, such as makeup videos.

Maximize Brand Awareness by Video Ads

Brand awareness is one of the most important elements for all brands. Achieving sales targets, improving the brand's position in the sector positively, is an important factor in terms of standing out among competing brands.

Well-knowing brands have achieved their current position and success over time thanks to the regularly carried out communication studies. The brands that the diversification of communication methods and attach importance to video communication are always more visible. It is known that brands that create annual or periodic video strategies by getting video agency services stand out in social media. For this reason, using video content in advertising works ensures that the awareness of brands is positively affected.

awareness

Video ads are effective content that helps increase brand awareness. It allows the brand to remind itself to the target audience and reach its potential customers. Video ads, which are very effective in finding potential customers, eliminate time-consuming processes such as researching for the customer to find the brand. It allows increasing applications or websites owned by brands to increase user traffic.

Stand Out by Creating Different Types of Video Ads

The value of videos in terms of brand and target audience is undeniable. Consumer requests and, the fact that watching videos is faster and more understandable than written and verbal content are among the main reasons for preference. For this reason, it is very important to get video agency services to turn to video content that can contain visual and auditory elements in the process of reaching the annual or periodic targets set by the brands in a short time.

Using different types of videos are very effective in emphasizing the diversity of the brand. Many factors such as the brand's position in the sector and the business line it is in are important for the brand to create its own video language. However, it is possible to diversify video production methods by the subject. Corporate promotional video to explain the vision of the company, explainer video for the products of the brand, "how-to" video for website, application, or special platform usage stages, success story videos to show the success of the company as a corporation can be prepared. Video content can be created with various production methods such as 2D, 3D, or video shooting by the subject. Placing each prepared content as a video advertisement effectively reaches the target audience, especially in finding potential customers. Differentiating video content types is an important factor for brands that appeal to various consumer groups. It is necessary to diversify video content in line with different needs such as age group, gender, or seasonal campaigns. Getting video agency services and preparing content by considering many factors allows the brand to reach the right audience at the right time with an effective video.

Determine the Video Ads Type Best for Your Content

Video advertising is content that can be prepared in many different types by video agency services. Video ad types that are shaped according to the campaign goals are one of the supporting contents in reaching the sales goals in a short time.

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There are different types of video ad formats are called skippable in-stream ads, non-skippable in-stream ads, video discovery, bumper, out-stream, masthead ads. Skippable in-stream ads are ads that need to be watched for 5 seconds, in the beginning, playing or end of a video. Non-skippable in-stream ads, on the other hand, are ads that last for 15 seconds in the beginning, between, or at the end of the video. Another type of ad, video discovery, is ads that ensure visibility in areas where viewers discover content. It is a type of advertisement that consists of images and texts that direct the target audience to the video and encourages them to watch the video. Bumper ads, the name of which is heard frequently, are the type of advertisement seen at the beginning, between, or at the end of the videos, for 6 seconds, and conveys its message to the viewer shortly and clearly. Out-of-stream ads, which can only be used on mobile devices, are content that can be seen in different mobile placements, with the audience's voice-activated. Masthead ads, which are designed to reach the target audience effectively in a short time, are the type of video ads that play silently at the top of the page with the entry to YouTube from television, mobile, and desktop devices.

Get Successful Results Easily by Getting Professional Support

Video content is easy to consume but takes a long time to produce. Regardless of the production method, all video content reflects the brand, and it must be carefully prepared, and successful work must be achieved. Getting video agency services and preparing quality content is essential to stand out in social media channels and to have a positive place in the minds of both the target audience and the competitors in the sector.

Volans Video Agency, which works with many well-known global and local brands, provides professional services in consultancy, creativity, production, and post-production stages covering all video production processes thanks to its experienced team. You can contact Volans to get professional service and produce quality video content in all video processes of your brand.

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