Product Promotion Film

• 01.03.2022 393 Liked Like

Promotion films are one of the effective ways of explaining the products or services that brands have. Promotion films, which are also supportive in terms of image studies of brands, institutions, or organizations, can be evaluated for different purposes. In this blog post, where we will talk about the product promotion film, we will touch on many topics such as "what is a product promotion film? how to make a product promotion film? how to shoot a product promotion film?

What is The Product Promotion Film?

Product promotion films are the contents that describe the features of the products. This definition, which is often called an explainer video apart from the product promotion film, is a more accurate definition. Because descriptive statements describing the features of the product are conveyed to the target audience with descriptive short texts used in voiceover and video. In this way, it is ensured that explanatory answers are given to the questions raised by the consumer about the product. For this reason, it would not be wrong to describe product promotion films as explainer videos.

What is the Promotion Film Types?

Examples of widely known types of promotion films include corporate promotion films, product promotion films, explainer videos and TV commercials. These definitions, which can vary according to the names determined by the video agencies, are generally the contents that allow the promotion of an institution, product, or service.

It is very important to correctly determine the content to be mentioned while preparing promotion films. It is the subject that will determine the production method and type of the film or video content. Because while a corporate promotion film should be prepared for content that describes the brand vision, a product promotion film or explainer video may be needed to describe a product or service.

The content to be mentioned in the product promotional film is also decisive in the production style of the video. A product promotion film can be prepared with 2D, 3D videos or customizable stock video production method. If a service narration is to be made, 2D video or customizable stock video that allows the use of real video shootings can be preferred. However, it is more accurate to prepare 3D videos for machines belonging to an engineering brand or products that are not suitable for the 2D expression and cannot be video shot. For this reason, brands should determine the product content correctly by getting consultancy services from video agencies before preparing product promotion films.

Why Brands Need Product Promotion Films?

Product promotion films are content that enables brands to explain their products to the target audience. Video content, which is more preferred by the consumer than written content, has shown its effect in product promotions as well as in all narratives. Video content, which gives the opportunity to have a more effective experience for the consumer, also helps brands to accelerate their marketing processes. By reducing the purchasing decision time, it ensures the realization of the sales targets of the brands in a short time.



In addition to the desire to realize the marketing targets in a short time, product promotion films can be prepared with a focus on customer satisfaction. It is often not clear enough for brands serving in the fields of engineering, health, or architecture to express their products in writing. Or it may not be possible to shoot for the product or service. In such cases, brands can get support for video content production methods from the video agency they cooperate with. A product promotion film can be prepared with 2D animation or 3D animation techniques in accordance with the service or product description. These contents, which make the product and service more understandable for the customer, increase satisfaction by allowing the consumer to spend quality time to obtain information. Every content that focuses on improving the consumer experience, such as product promotion films or how-to videos, also provides the opportunity to strengthen the bonds between the brand and the customer. In addition to satisfaction, it allows the consumer to get to know the product in a short time and accelerates the purchasing decision, helping the marketing processes to take place in a short time.

How to Make a Product Promotion Movie?

A product promotion film is video content that highlights the features of a product. In addition to visual expression, it provides more understandable content to the target audience by using voiceover and descriptive texts with brand requests or the direction of the video agency. Production methods of product promotion films vary depending on many variables such as the needs of the brand, subject, target audience and consumer expectations. Considering these variables, determining the production method will ensure successful results from the prepared video content.



Animation video content and real shot videos need different requirements in production processes. Brands prefer animation videos prepared as 2D or 3D animation for content that is not possible to video shoot. Animation video processes, like all video content, first progress with an idea and then a scenario process. Then the moodboard, which allows seeing the video content in general terms, continues with the storyboard stage showing the movie scenes. Upon completion of these processes, the animation process begins. Supporting texts are added, and finally, it moves on to audio processes. After the voiceover, music and sound effects are added, the 2D or 3D animation product promotion film is completed.

How to Shoot a Product Promotion Film?

There are different production methods to prepare a product promotion film. One of them is the live-action shooting, it prepared by the video agency. As in animation processes, real shooting processes start with the scenario process. In accordance with the shooting date determined by the brand and the video agency, the shooting is done in a certain place with the help of the equipment necessary for the shooting, such as a camera and light, in accordance with the scenario. After the shooting period, that is, the production process, the post-production phase is started. The video shootings taken at this stage are assembled in accordance with the scenario and the content emerges in its rough form. Then, supporting texts are added, other processes such as colour, voice over, music and sound effects are completed, and the product promotion film is ready. However, these criteria may change depending on the brand preference or the content of the video. If the product promotion film is not suitable for voice-over narration or if the video will be broadcast in a medium where sound is not used, it would be a better choice not to use voice-over.



Realized video shoots in extraordinary situations is one of the most troublesome processes. It can be dangerous to bring the production process to life, especially when working together is dangerous, such as the covid-19 pandemic. Or, in cases where brands have limited time to shoot product promotion films, they may need alternative video solutions instead of video shoots. Customizable stock videos are among the most effective content offered by video agencies for such situations. It allows preparing a product promotion film that defines the product or service suitable for the brand's goals, product content and subject. Content consisting of stocks can be created for all products except a machine or a special product. However, if there are 3D models of the product, a product promotional film can be produced by video agencies with stock videos.

Get Professional Support for Effectively Promotion Films!

Promotion films are video content that not only explains the product or service but also effectively promotes the brand vision and successful business processes. Videos that contain a narrative such as a product promotion film, corporate promotion film or explainer video are of great importance in terms of brand value, both technically and in terms of content. For this reason, getting support from experienced and professional video agencies will ensure successful results.

Volans Video Agency provides consultancy, creativity, production, and post-production services to many national and global well-known brands. You can contact Volans to get professional support from experienced people for the video processes of your brand.