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Mediaocean’s New Advertising Platform
Mediaocean plans to acquire Innovid and merge it with its Flashtalking unit to launch a new multi-channel platform.
By combining Innovid’s expertise in CTV with Flashtalking’s creative personalization and campaign optimization capabilities, this new platform will provide a powerful solution across digital, social, CTV, and linear TV channels.
This merger aims to offer businesses an independent and unbiased alternative beyond Google.
A Major Merger in the Agency World
Omnicom Group has announced its acquisition of Interpublic Group of Companies (IPG).
Bringing together two giants of the agency sector, this merger will create a massive network with over 100,000 employees spanning media, advertising, e-commerce, and public relations.
The companies aim to address the rapidly evolving needs of the marketing world and deliver more comprehensive solutions.
However, some experts warn that this merger may not align with clients' expectations for streamlined services.
Amazon’s New Advertising Service
Amazon unveiled its latest service, Amazon Retail Ad Service.
This new offering enables third-party retailers to run contextually relevant campaigns on their own websites using Amazon’s advertising technology.
Currently in beta, the service has been tested by brands such as iHerb, Oriental Trading Company, and Weee! and will soon expand to include new partners like Tilly’s.