New Partnerships and Advertising Moves from Brands

• 12.27.2024 28 Liked Like

Google Gemini & Spotify Integration

Google is expanding the music search capabilities of its AI assistant, Gemini, by integrating Spotify support.

With this integration, users can enjoy music on Spotify using natural language requests for songs, albums, artists, or playlists.

To enable this feature, users must link their Spotify and Google accounts.

Additionally, activating Gemini Apps Activity allows queries to be stored for up to 72 hours.

Apple’s Advertising Initiative

Apple plans to sell premium sponsorships for curated content tied to high-profile events like the Met Gala in the coming year.

The Apple News team will also offer advertisers options for banner placements and video ads, enabling sponsorship opportunities for specific news streams.

According to Axios, publishers will earn a 70% revenue share from ads sold through Apple. This move is expected to boost Apple’s ad revenue and potentially offset anticipated economic slowdowns by year’s end.

Publicis Sapient & Google Collaboration

Publicis Sapient is deepening its partnership with Google Cloud by launching a dedicated unit to help clients manage generative AI projects.

As part of this effort, the agency will establish a Google Center of Excellence to enhance AI usage in areas like retail media networks, customer data platforms, and content supply chains.

Previously, the two companies developed a generative AI framework for a bank, designed to meet risk and compliance requirements, improving efficiency by 40%.

The new unit aims to scale such projects and expand their reach across multiple industries.