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New Advertising Solutions and Current AI-Powered Tools
Our article, where we bring together the latest developments on Amazon's New Advertising Solution, Omnicom's Generative AI Move, and Nvidia and Mistral AI's Mistral NeMo tool, is here for you.
Amazon's New Advertising Solution
Amazon has announced its new ad targeting solution called Ad Relevance, which does not rely on cookies or other third-party identifiers.
Ad Relevance uses artificial intelligence to analyze billions of browsing, purchasing, and streaming data points across Amazon and match the insights it gains with the content consumers view in real-time.
Amazon claimed that this solution, in the testing phase, can increase addressability across impressions and reduce CPMs by up to 34%.
Omnicom's Generative AI Move
Omnicom has launched its next-generation intelligent content platform ArtBotAI, which uses large language models (LLMs) to develop content at scale.
ArtBotAI; As a result of collaborations with companies such as Adobe, Amazon, Getty, Google and Microsoft, it brings together customers' digital assets using LLMs hosted in the company's Omni database.
This tool, which creates and delivers personalized experiences, currently covers North America, Latin America, Europe, the Middle East and Africa, and Asia Pacific.
Nvidia and Mistral AI's Mistral NeMo
Nvidia has teamed up with Mistral AI, a leading European name in artificial intelligence, to design Mistral-NeMo.
Mistral-NeMo, designed for natural language processing tasks, is a high-performance and open-source large language model.
This new model provides efficiency and automation in text-based tasks for enterprise businesses, reducing costs and improving decision-making processes.