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Latest Developments About Video on Social Media

Latest Developments About Video on Social Media

  • 08.19.2022 39 Liked
We compiled important marketing developments in social media channels such as YouTube, Instagram and TikTok, where video content is dominant, on a single page

New Features for Videos from Instagram!

With the increasing trend toward video, Instagram continues to expand its video limits and bring new features for users.

With the update get to the application, videos under 15 minutes can now be shared as Reel. In this way, users will be able to collect all their videos on the Reel page.

instagram

Thanks to its Dual feature, users will be able to simultaneously shoot their own reactions from the front camera while shooting video with the rear camera.This update, which minimizes the need for equipment, is thought to make the work of users famous for their reaction videos much easier.


Insights About YouTube Full Funnel from Rion Austin

Rion Austin, director of YouTube and global video solutions at Google, says to get the most out of YouTube, advertisers need to take a full-funnel approach.

youtube

In addition to his experiences, 75% of respondents in surveys state that advertisements in YouTube videos make them more aware of new brands, products, and campaigns.

He states that brands representing 3 different sectors and regions such as Nike, Entel and the International Rescue Committee have gained great momentum in their marketing strategies with the YouTube full-funnel approach.


Meaningful Update from TikTok!

TikTok is updating its automatic captioning with new translation tools to be more accessible and inclusive.

Thanks to the update created in collaboration with The Deaf Collective, TikTok videos become more accessible to hearing impaired individuals.

tiktok

With the update that initially supports translation in English, Portuguese, German, Italian, Korean, Mandarin, Spanish, Turkish and Indonesian, users will be able to translate video descriptions, video titles and text tags in their own language.

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