We Grow
As We Share
Information
We love to share our sectoral knowledge about video content strategies, new video technologies and trends. Be a part of this sharing.
Innovations in AI in Different Media and Brands
Here is our article where we bring together new developments about social media and brands, such as e-commerce breakthrough from TikTok, new AI-supported tools from YouTube, smart glasses production from Meta and Ray-Ban.
By TikTok E-Shopping Features
TikTok recently announced the Shop feature, where brands and content creators can sell directly.
With this feature, which is currently available in the USA, users will be able to shop by discovering products through video content and live broadcasts, without leaving the application.
Marketers are expected to increase their TikTok spending with the e-commerce feature introduced to this video-focused application.
By YouTube New AI-Powered Tools
YouTube announced four new artificial intelligence-supported tools with the 'Made On YouTube' event.
It is planned to facilitate content production for users with tools that serve different production processes called 'AI Insights', 'Dream Screen', 'Creator Music', and 'Aloud'.
Tools and users; They will have new video ideas based on their viewing preferences, unique backgrounds to suit their wishes, music recommendations suitable for the content, and a dubbing tool that translates videos into various languages.
The tools, which CEO Neal Mohan said, "We want to make it easier for everyone to create content on YouTube," are expected to be available at the beginning of next year.
Smart Collaboration by Meta and Ray-Ban
Ray-Ban continued its collaboration with Meta and announced its new model called Smart Glasses.
The new smart glasses, introduced at the Meta Connect event, have a camera, microphone, and speaker.
While videos and photos can be taken with the 12 MP cameras located on the corners of the product, the microphone allows voice commands and phone calls.