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AI-Powered New Tools and Latest Advertising Partnerships
Discover the latest updates in our article, featuring AI-powered features for Google Shopping, Amazon’s new AI chatbot, and a fresh advertising partnership between SoundCloud and PubMatic!
Google Shopping’s AI-Powered Features
Google has announced a revamp of its Google Shopping platform with artificial intelligence enhancements.
AI-powered search summaries provide product recommendations and key insights, while the virtual try-on feature, enhanced with augmented reality, stands out as a highlight.
Additional features, such as personalized product videos and a dedicated deals page, are expected to capture the attention of advertisers during the upcoming holiday shopping season. These updates, now rolling out in the US, aim to elevate the shopping experience.
Amazon’s New AI Chatbot
Amazon has introduced Rufus, a new AI-powered shopping chatbot, in beta to select Android and iOS users in India.
Rufus allows users to ask questions about specific products, offers personalized recommendations, and tailors the shopping experience to individual preferences.
While some responses are still being refined, Rufus serves as a shopping-focused AI tool, guiding users through Amazon’s extensive product catalog.
Advertising Partnership Between SoundCloud and PubMatic
SoundCloud has partnered with PubMatic to expand its premium video and display ad inventory globally.
This collaboration aims to provide advertisers with access to differentiated demand and unique revenue opportunities.
Through this initiative, SoundCloud seeks to attract new advertisers to its platform, capitalizing on the growing consumption of digital audio.