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Current Developments in Famous Companies and Media
TalkShopLive Instagram integration, latest updates from Meta, Accenture's collaboration with Adobe and Nvidia... Here is our article where we bring together the latest developments on brands.
TalkShopLive Instagram Integration
Video commerce platform TalkShopLive is integrating Shoppable Simulcast into Instagram.
This feature allows brands to simultaneously broadcast the TalkShopLive stream on their own Instagram pages, keeping the shopping feature constant.
This move, which expands the live shopping area, directs advertisers to think more comprehensively about their marketing strategies.
Latest Updates from Meta
Meta has announced a series of updates to Advantage+ and shopping ads.
With the first update, video ads will be automatically optimized to be displayed in a 9:16 ratio on Facebook and Instagram Reels.
The new process will also allow advertisers to dynamically create multiple variations of an ad.
With these innovations, it is expected that more brands will turn to Meta video formats.
Adobe and Nvidia Collaboration from Accenture
Accenture partners with Adobe and Nvidia to use generative AI to power brand content.
With Adobe Firefly, the brand will develop industry-appropriate solutions to create personalized content at scale and transform content supply chains.
It will also collaborate with Nvidia on content production, conversational intelligence and interactive personalization.